Public Information Review Scope

Public-information-only approach

EnquiryPath reports are primarily based on publicly available information. This may include business websites, search engine results, public Google Business Profile information, public reviews, directories, public competitor information, social signals and publicly visible enquiry paths.

EnquiryPath does not need logins, private analytics, passwords, customer records, CRM access or confidential account data for standard reviews.

AI-assisted workflow

EnquiryPath may use AI-assisted tools to support research structuring, pattern identification, competitor comparison, drafting, report organisation, clarity improvement and recommendation framing. AI tools are not final decision-makers. Reports are subject to human review, judgement and editing before delivery.

Human judgement and limitations

Reports involve interpretation of customer behaviour, enquiry friction, trust signals, visibility, review quality, website clarity, competitive positioning, local search signals, conversion barriers and improvement opportunities.

Public information can be incomplete, outdated, inconsistent or change quickly. Search results can vary by location, device, time, browser, personalisation and platform behaviour. Reports are not exhaustive audits or guaranteed statements of all possible public information.

No guaranteed outcomes and not regulated advice

EnquiryPath does not guarantee more enquiries, higher rankings, more traffic, more sales, better reviews, increased revenue or specific conversion improvements.

Reports are not legal advice, financial advice, tax advice, regulated compliance advice, safety audits, hygiene inspections, operational audits, technical certifications or professional accreditations.