FAQ
Straight answers before you buy
Clear scope, practical delivery and no vague SEO or retainer promises.
What is EnquiryPath?
EnquiryPath sells fixed-price public-information-only reports for UK SMEs. Each report checks your public website, Google profile, customer reviews, enquiry route and, where relevant, competitors to show where customers may hesitate and what to fix first.
Is this a technical SEO audit?
No. EnquiryPath may look at public Google, website and search-facing signals, but it is not a technical SEO audit, ranking service or SEO retainer. The focus is customer hesitation before enquiry, written in plain English for business owners.
Is this a website audit?
It is not a technical website audit or redesign proposal. The report checks the public website as part of the wider enquiry path: clarity, trust, proof, mobile friction and next steps.
Do you guarantee more enquiries?
No. EnquiryPath does not guarantee leads, rankings, revenue or more enquiries. It shows where the public enquiry path may be creating doubt and what to fix first.
Do I need to share private data?
No. Every standard EnquiryPath report uses public information only. You should not submit Google Analytics access, Search Console access, CRM records, customer lists, passwords or private performance data.
Do you need login access?
No. The reports are based on public information only. No Google Analytics, Search Console, website CMS or ad account access is required.
Which report should I start with?
Most SMEs should start with the Local Fix-First Report because it checks the most common enquiry-route issues clearly. Choose a Local report if your main question is why local visitors are not enquiring. Choose a Competitive report if competitors may look clearer or easier to choose. Choose the Master EnquiryPath Diagnostic Report if you want both lenses in one joined-up roadmap.
What is the difference between Quick Check, Fix-First and Full Reports?
Quick Check Reports are for a lighter first look. Fix-First Reports are the best starting point for most SMEs because they give clearer priorities and action detail. Full Reports go deeper when you want more evidence, detail and implementation guidance.
Why buy the Master EnquiryPath Diagnostic Report?
The Master EnquiryPath Diagnostic Report is for the clearest full picture. It brings together your own public enquiry path and competitor clarity in one roadmap, with duplicate frameworks stripped out.
Can I give this to my web developer?
Yes. The reports are designed to be useful for owners, marketers and web developers. Full and Master report options are especially useful where you want clearer implementation priorities.
Will this tell me exactly what to fix first?
Yes. The report is designed around fix-first priorities: what appears to matter most, why it matters commercially and what should wait. It gives practical direction rather than a generic list of possible improvements.
Is this generated automatically by AI?
No. EnquiryPath may use AI-assisted tools to support research, analysis and drafting, but the final report is commercially reviewed and written in plain English. You are not buying an automated scan, technical SEO audit or generic AI output.
How fast will I receive the report?
Reports are normally delivered by email within 3 business days after successful payment and usable intake details. If clarification is needed, EnquiryPath will contact you by email.
What does public-information-only mean?
It means the report is based on public information such as your website, public Google/profile information, public customer reviews, public directory listings, public social proof and competitor-facing public information. It does not use private logins or confidential data.
What does the refund guarantee cover?
Not satisfied with your report? Email hello@enquirypath.uk within 7 days of delivery and we'll refund 100% of your payment. No awkward questions. This is a satisfaction guarantee for the delivered report, not a guarantee of leads, rankings, enquiries, revenue or commercial results.
Can I see a sample before buying?
Yes. The sample reports page includes Local and Competitive Quick Check, Fix-First and Full samples, plus a Master EnquiryPath Diagnostic Report sample.
Can I ask for help before choosing?
Yes. Use the guidance form or email hello@enquirypath.uk. Guidance requests do not go to Stripe checkout and no payment is taken on that route.
What does a Local report check?
It checks your own public website, Google profile, customer reviews, consistency, mobile enquiry route and next-step clarity, with depth depending on the report you choose.
Will EnquiryPath make the website changes?
No. EnquiryPath provides the report and recommendations. You can use it yourself or pass it to your web developer, freelancer, agency or internal team.
Does Competitive Clarity copy competitors?
No. It identifies public clarity lessons, proof patterns and hesitation points so you can improve your own positioning without copying another business.
Do you use confidential competitor data?
No. The report uses public information only and does not use employer data, client data, confidential information or non-public sources.
Fixed-price. Practical. Public-information-only.
Ready to know what to fix first?
Choose a fixed-price, public-information-only PDF report and get practical priorities normally delivered within 3 business days.