Cookie Policy

What this policy covers

Cookies are small files placed on your device when you visit a website. Similar technologies can include localStorage, sessionStorage, tracking pixels, scripts, tags and other browser storage or access technologies.

Some storage is strictly necessary for the website to work, remember your consent choice, run forms, support security or complete checkout. Non-essential analytics, attribution, marketing and advertising technologies are used only where the relevant consent has been given.

Strictly necessary

• The website stores your cookie and storage choices in localStorage under enquirypath.cookieConsent.v1. This is used so the site can remember your decision.
• Essential site, form, checkout and security functions may use necessary cookies or storage where needed to provide the service you request.
• Stripe may use necessary cookies or similar technologies for secure payment processing, fraud prevention and checkout when you choose to buy a report.

Analytics / performance

Analytics and performance technologies help understand how visitors use the website, which pages are visited and whether the site is working well. EnquiryPath may use Google Analytics for this category.

Analytics scripts are not loaded unless Analytics / performance consent has been given.

Attribution / marketing

Attribution and marketing technologies help EnquiryPath understand which public profiles, resources, campaigns or adverts led to an enquiry or order.

When this category is accepted, the website may store UTM/source attribution in localStorage under enquirypath.sourceAttribution.v1, including UTM source, medium, campaign and content, first external referrer, consented landing page, first visit timestamp and latest visit timestamp.

When this category is accepted, the website may load Google Ads tags and may fire a Google Ads purchase conversion on the checkout success page only after the server has confirmed the Stripe Checkout Session is paid.

The purchase conversion duplicate guard uses sessionStorage keys beginning google-ads-purchase-fired- after Attribution / marketing consent. It helps avoid firing the same purchase conversion more than once in one browser session.

Source attribution storage, Google Ads tags, Google Ads purchase conversion events and the purchase duplicate guard are not used unless Attribution / marketing consent has been given.

Preferences

EnquiryPath does not currently use separate non-essential preference cookies or storage, other than storing your cookie and storage choice as strictly necessary.

If optional display or site preferences are added later, they will be controlled by the Preferences category where consent is required.

How long storage is kept

• Cookie and storage consent choice: kept in your browser until you change it, clear browser data or EnquiryPath changes the consent format.
• Source attribution localStorage: kept for up to 90 days from the first consented visit, unless you reject Attribution / marketing, clear browser data or change settings sooner.
• Google Ads purchase duplicate guard in sessionStorage: kept only for the current browser session and removed when the session ends or if Attribution / marketing is rejected.
• Analytics and advertising cookies set by Google, where consent has been given, are controlled by Google and browser settings as well as this site's consent controls.

Changing your choices

You can change your choices at any time using the Cookie settings link in the footer. Rejecting non-essential storage is as easy as accepting all.

If you reject Attribution / marketing, EnquiryPath removes its source attribution localStorage and purchase conversion sessionStorage guard from this browser where possible.

You can also block or delete cookies and site storage in your browser settings. Blocking strictly necessary storage may affect forms, checkout or the ability to remember your consent choice.